Jason Hisley, of Food Network fame, and his business partner, Adam Klein, opened La Cakerie in Towson five years ago this month. Now Hisley is moving on, but La Cakerie in Towson is staying put.
“The public really won’t notice any difference,” Klein said in an interview. “Everything will still be from scratch in our recipes.”
He did say the cafe would put a larger emphasis on soups, sandwiches and other lunch items. And there might be some rearranging of the cafe and minor renovations.
Hisley is going to open a new shop in Timonium called Cake by Jason Hisley.
He said in an interview that he wants to spend more of his time working hands-on with cake orders. He envisions his new shop as a place where someone can stop in and spend a few bucks on a pastry and a cup of coffee, or spend $4,000 on a custom cake.
“We want to create an amazing boutique experience that feels approachable to everyone,” Hisley said. “We want to blend both of those worlds together.”
He said Cake will not serve savory lunch items and will instead focus on cakes and other sweets. The exact location of the new store won’t be revealed for a week or two, he said, because the plans are still being finalized.
Hisley added that he will keep working with La Cakerie through the end of the year to help with custom orders that have already been placed.
Here is Hisley’s Facebook post announcing his move:
BIG NEWS Facebook Family! It’s official. As of today, I am NO LONGER the owner of La Cakerie. After 6 incredible years of baking a mini empire, and meeting our amazing community, I’ve made the very difficult decision to part ways with my current business partners to launch a brand new DREAM. Ladies and gentlemen, boys and girls, introducing “CAKE™ by Jason Hisley.” You like that? Cake… short and sweet (pun very much intended).
My vision for La Cakerie was to introduce a small, cozy, comfortable shop where our community could enter in one mood, and leave happier than when they entered. A shop that put building relationships on the same tier as using the highest quality ingredients in every element that we shared. As the brand became more recognized by a national audience, it became less recognizable as the vision I had of a small Baltimore shop when our journey began.
With CAKE™ launching in 2018 (January/February?!), my team and I believe, that with your help, that small, cozy, comfortable bake shop, serving anyone that wants or needs to sweeten their life that day, will earn your love, your friendship, and your continued support. We are building on one promise: keep it simple. Focus on quality and experience. Invite our community to be a part of our journey moving forward.
I can’t wait to introduce you to the team, the menu, and our space. As the launch date grows closer, we will continue to update you to make sure you’re in the loop. And you KNOW it can’t be a Jason Hisley brand without an over-the-top Grand Opening Extravaganza, RIGHT?
My immediate goal, after working 7 days a week, almost every week, for 6 years straight… is to rest easy, enjoy unemployment for the next few weeks, and plan a party that will knock your socks off.
Thank you EVERYONE for all the support over the years. Friends, family, vendors and more, I look forward to seeing you in our brand new space very soon.
• Cake™ will always maintain a walk in retail bakery feel, upscale, refined, with cupcakes, cakes, coffee, donuts and more available every single day.
• I will personally continue to manage all wedding orders on the books at La Cakerie through 2017. I’m THRILLED to announce that former wedding and event coordinator and more importantly, true friend, Kelly Sokolis, will be partnering with me in this venture!
The Towson Flyer